Think that airbrushing has got out of control? 

 Want advertisers to be honest and upfront about the sheer amount of airbrushing that goes on?
  Want to make a start on helping children to beat body image pressures? Then TAKE ACTION!  Add your name to this letter if you want things to change. Fill in the form and we’ll pass on your
  complaint.Advertising images of “perfect” bodies are increasingly created by the use of digital retouching, presenting a false and impossible ideal. An example of this is [you can give details in the form], which appears to be digitally retouched. I believe consumers have a right to know the extent to which images of people in adverts have been retouched, through a simple statement or symbol giving information. In the case of children, I believe further protection is necessary: adverts aimed at children should not portray unrealistic retouched body images.I hope that the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) have the common sense to understand the strength of feeling surrounding the use of digitally retouched pictures and the impact they can have on people’s perceptions of their own body image.I therefore call on the CAP and the ASA to:

• Work with relevant industry professionals in order to create a simple symbol that clearly states the extent to which each image has been digitally retouched

• Make advertisers use this symbol for all adverts aimed at over 16s that use digital retouching to portray unrealistic body images

• Stop advertisers from using digital retouching to portray unrealistic body images in adverts aimed at under 16s

To join up to the campaign visit the website http://www.realwomen.org.uk/takeaction/

 

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